Justin is a proud native New Yorker who was born and raised in the South Bronx and Harlem. After being scouting while walking on the street, he got his first big gigs with Adidas and Bathing Ape. This led him to start educating himself on the industry and reaching out to photographers on Model Mayhem. By doing all of this by himself, he was able to build a strong following on social media and eventually, photographers and brands started reaching out to him. Outside of modeling, he does freelance digital marketing work, produces music & raps, and has his own clothing line Sauceutopia - a streetwear brand displaying his New York pride & colorful artwork.